ABOUT
The condensed milk version
of the story of my life.
WORK
I prototype in public. Here’s the weird, wide
work I’ve put out into the world (so far).
NAKHREWAALI
How ₹1.5 lakh savings and a right brain
/left brain tug-of-war built a cult brand.
BLOG
Essays with big feelings, better questions,
and brain dumps (with punctuation).
PODCAST
Confessional + curious + high EQ
+ high IQ conversations.
CONSULT / COLLABORATE / BUILD
Messy? Mission-led? Multi-tabbed?
Me too. Buy me coffee and spill the brief.
FUN
What I do when I’m not monetizing the mess.
TALK TO ME
Send me a dark joke, artwork, or book
snippet you love and I’ll send one back.
SUBSCRIBE
Occasional love letters from my monkey mind.
I teach:
Teaching lets me test, tinker, and transfer ideas in real time. My sessions sit at the intersection of storytelling, cultural systems, emotional analytics, and narrative strategy: across design schools, labs and curious boardrooms. My work blends data, design, human behavior, and desire; rooted in lived experience and ethnographic context.
I built a fashion D2C brand:
My first (child) founder stint: a maximalist design house bootstrapped from bedroom floor to global shelves - celebrating identity, handmade joy, brand IP, and unapologetic Nakhras. Read how I built systems, ran lean ops, and created a cult-favourite community that brought in serious revenue here.
I collaborate:
I learnt the emotional physics of content the hard way - building my own brand from scratch. I use that intuition to spotlight homegrown brands on my platforms. What they’re saying, who they’re saying it to, and why it matters: content that lands in the right funnel and feeling.
I strategise:
I read data the way I read stories: layered, biased, begging for deeper context. I bring that lens to develop voice and narrative for brands, take them to market—across both startups and legacy brands (while adapting to fast-changing shifts across the internet, culture & public attention.) My themes of work have spanned fashion, beauty, tech & wellness.
I consult:
I love co-learning with fellow founders and non-linear thinkers, especially women who are pivoting, building, or just getting braver with their ideas.
I consult to help them do just that, every step of the way: creatively, strategically, and with skin in the game.
I speak:
On reinvention, entrepreneurship, fashion, sustainability, emotional data, culture, and the creative chaos in between. From TEDx stages to IIMs and corporate rooms, I bring honesty, layered insight, and just enough wit to keep the existential dread entertained. (I also cringe at every past talk.)
I host conversations:
I find beauty in unexpected pattern recognition across disciplines. And I like to talk about it: in my living room, with my favourite people, camera on. Think: Rajma Chawal soul, Avocado Toast aesthetics, and a room full of people convinced their jokes are landing. Watch here.
I design:
Design, for me, has always been about translating feeling into form. I learnt by doing: without any formal training, so I let my imagination run wild, and reverse-engineer structure as I go. I love working with sustainable materials & turning them into tangible pieces/installations that hold cultural memory, function, and soul. Some favourites are here.
Select highlight brands I have worked with:
On reinvention, entrepreneurship, fashion, sustainability, emotional data, culture, and the creative chaos in between. From TEDx stages to IIMs and corporate rooms, I bring honesty, layered insight, and just enough wit to keep the existential dread entertained. (I also cringe at every past talk.)
I host conversations:
I find beauty in unexpected pattern recognition across disciplines. And I like to talk about it: in my living room, with my favourite people, camera on. Think: Rajma Chawal soul, Avocado Toast aesthetics, and a room full of people convinced their jokes are landing. Watch here.
I design:
Design, for me, has always been about translating feeling into form. I learnt by doing: without any formal training, so I let my imagination run wild, and reverse-engineer structure as I go. I love working with sustainable materials & turning them into tangible pieces/installations that hold cultural memory, function, and soul. Some favourites are here.
Select highlight brands I have worked with:
Built on a fragile tech stack of instinct and impulse.
I teach:
Teaching lets me test, tinker, and transfer ideas in real time. My sessions sit at the intersection of storytelling, cultural systems, emotional analytics, and narrative strategy: across design schools, labs and curious boardrooms. My work blends data, design, human behavior, and desire; rooted in lived experience and ethnographic context.
I built a fashion D2C brand:
My first (child) founder stint: a maximalist design house bootstrapped from bedroom floor to global shelves - celebrating identity, handmade joy, brand IP, and unapologetic Nakhras. Read how I built systems, ran lean ops, and created a cult-favourite community that brought in serious revenue here.
I collaborate:
I learnt the emotional physics of content the hard way - building my own brand from scratch. I use that intuition to spotlight homegrown brands on my platforms. What they’re saying, who they’re saying it to, and why it matters: content that lands in the right funnel and feeling.
I strategise:
I read data the way I read stories: layered, biased, begging for deeper context. I bring that lens to develop voice and narrative for brands, take them to market—across both startups and legacy brands (while adapting to fast-changing shifts across the internet, culture & public attention.) My themes of work have spanned fashion, beauty, tech & wellness.
I consult:
I love co-learning with fellow founders and non-linear thinkers, especially women who are pivoting, building, or just getting braver with their ideas. I consult to help them do just that, every step of the way: creatively, strategically, and with skin in the game.
I speak:
On reinvention, entrepreneurship, fashion, sustainability, emotional data, culture, and the creative chaos in between. From TEDx stages to IIMs and corporate rooms, I bring honesty, layered insight, and just enough wit to keep the existential dread entertained. (I also cringe at every past talk.)
I host conversations:
I find beauty in unexpected pattern recognition across disciplines. And I like to talk about it: in my living room, with my favourite people, camera on. Think: Rajma Chawal soul, Avocado Toast aesthetics, and a room full of people convinced their jokes are landing. Watch here.
I design:
Design, for me, has always been about translating feeling into form. I learnt by doing: without any formal training, so I let my imagination run wild, and reverse-engineer structure as I go. I love working with sustainable materials & turning them into tangible pieces/installations that hold cultural memory, function, and soul. Some favourites are here.
Select highlight brands I have worked with:
Built on a fragile tech stack of instinct and impulse.