ABOUT
The condensed milk version
of the story of my life.
WORK
I prototype in public. Here’s the weird, wide
work I’ve put out into the world (so far).
NAKHREWAALI
How ₹1.5 lakh savings and a right brain
/left brain tug-of-war built a cult brand.
BLOG
Essays with big feelings, better questions,
and brain dumps (with punctuation).
PODCAST
Confessional + curious + high EQ
+ high IQ conversations.
CONSULT / COLLABORATE / BUILD
Messy? Mission-led? Multi-tabbed?
Me too. Buy me coffee and spill the brief.
FUN
What I do when I’m not monetizing the mess.
TALK TO ME
Send me a dark joke, artwork, or book
snippet you love and I’ll send one back.
SUBSCRIBE
Occasional love letters from my monkey mind.
I began performing at five and fell in love with the stage even before I learnt how to tie my shoelaces.The first ten years of my life were spent immersed in visibility. I performed music on national television, danced at the Asian Games inauguration, won an award from my lifelong idol, and headlined an international debating event. A kickass head start, as the world would say (and honestly, I can’t disagree).
The next ten years were spent shattering illusions - that applause equals love, that spotlights feel sacred but are fragile (and fleeting.) That “follow your passion” is flawed advice; maybe following your foundational curiosity made more sense? I served as head girl while somehow racking up red cards for bunking math class and talking to the “bad” boys - yet still managed to score 100/100, every single time. Being a responsible rebel is a thing (ask me over coffee).
Home taught me resilience the hard way.
My twenties were spent navigating life alongside three loyal friends: perfectionism, a high-functioning imposter, and the genius chaos of my monkey mind. I dropped a job at Google, a full music scholarship to
Trinity College London, and a B-school admit from Stanford to bootstrap NakhreWaali with ₹1.5 lakh in savings. (The paradox of choice or the privilege of it?).
Convincing Indian women to trust a new fashion brand teaches you more about the human mind, game theory, and the mechanics of Asian markets than any MBA case study could dare to.
Learning to anchor myself after leaving a dysfunctional home early on made me the kind of founder who doesn't flinch at the pressure of raising capital to commercialise her soul's vision - 11 countries. Over 1,50,000 customers. 35%+ contribution margins. The Oscars red carpet. And Kareena Kapoor Khan in the brand’s fandom. (Main Apni Favourite Hoon too, Bebo.) This zero-to-one job with no job description? My favourite one yet.
I believe the deepest empathy comes from adversity - if you let it.
That space between lab-optimized theory and unbounded, messy reality? I’ve learned to live there comfortably.
My thirties began with an even bolder pivot - NakhreWaali was acquired. That pivot created space to weave together my absurd basket of skills with my raw lived experiences.
It made me ask - Can I adapt again?
Now, I’m spending this decade exploring what it means to be human in a technocapitalist world, and specifically, how the non-neutral nature of data can be leveraged to create systems and narratives that are empathetic, imperfect, and calibrated to human complexity.
I collaborate with founders who believe that the EQ of their systems matters as much as the IQ of their cultural nuance. I speak about vulnerability as a feature, not a flaw. And I mentor storytellers, brands who thrive in ambiguity, draw interdisciplinary connections, and constantly adapt with intention.
Messy? Mission-led? Multi-tabbed? Me too.
I thrive in flux - and so do the best ideas. Let’s grab that coffee?
Now, I’m spending this decade exploring what it means to be human in a technocapitalist world, and specifically, how the non-neutral nature of data can be leveraged to create systems and narratives that are empathetic, imperfect, and calibrated to human complexity.
I collaborate with founders who believe that the EQ of their systems matters as much as the IQ of their cultural nuance. I speak about vulnerability as a feature, not a flaw. And I mentor storytellers, brands who thrive in ambiguity, draw interdisciplinary connections, and constantly adapt with intention.
Messy? Mission-led? Multi-tabbed? Me too.
I thrive in flux - and so do the best ideas. Let’s grab that coffee?
This is my minimum viable rebellion.
I began performing at five and fell in love with the stage even before I learnt how to tie my shoelaces. The first ten years of my life were spent immersed in visibility. I performed music on national television, danced at the Asian Games inauguration, won an award from my lifelong idol, and headlined an international debating event. A kickass head start, as the world would say (and honestly, I can’t disagree).
The next ten years were spent shattering illusions - that applause equals love, that spotlights feel sacred but are fragile (and fleeting.) That “follow your passion” is flawed advice; maybe following your foundational curiosity made more sense? I served as head girl while somehow racking up red cards for bunking math class and talking to the “bad” boys - yet still managed to score 100/100, every single time. Being a responsible rebel is a thing (ask me over coffee).
Home taught me resilience the hard way. My twenties were spent navigating life alongside three loyal friends: perfectionism, a high-functioning imposter, and the genius chaos of my monkey mind. I dropped a job at Google, a full music scholarship toTrinity College London, and a B-school admit from Stanford to bootstrap NakhreWaali with ₹1.5 lakh in savings. (The paradox of choice or the privilege of it?).
Convincing Indian women to trust a new fashion brand teaches you more about the human mind, game theory, and the mechanics of Asian markets than any MBA case study could dare to.
Learning to anchor myself after leaving a dysfunctional home early on made me the kind of founder who doesn't flinch at the pressure of raising capital to commercialise her soul's vision - 11 countries. Over 1,50,000 customers. 35%+ contribution margins. The Oscars red carpet. And Kareena Kapoor Khan in the brand’s fandom. (Main Apni Favourite Hoon too, Bebo.) This zero-to-one job with no job description? My favourite one yet.
I believe the deepest empathy comes from adversity - if you let it.That space between lab-optimized theory and unbounded, messy reality? I’ve learned to live there comfortably.
My thirties began with an even bolder pivot - NakhreWaali was acquired. That pivot created space to weave together my absurd basket of skills with my raw lived experiences. It made me ask - Can I adapt again? Now, I’m spending this decade exploring what it means to be human in a technocapitalist world, and specifically, how the non-neutral nature of data can be leveraged to create systems and narratives that are empathetic, imperfect, and calibrated to human complexity.
I collaborate with founders who believe that the EQ of their systems matters as much as the IQ of their cultural nuance. I speak about vulnerability as a feature, not a flaw. And I mentor storytellers, brands who thrive in ambiguity, draw interdisciplinary connections, and constantly adapt with intention.
Messy? Mission-led? Multi-tabbed? Me too.I thrive in flux - and so do the best ideas. Let’s grab that coffee?
This is my minimum viable rebellion.